Here you'll find lots of info on my latest copywriting projects, practical tips to help with your own copywriting skills, as well as finding out a bit more about what exactly it is that makes Lemon Drop tick!
When it comes to writing a regular blog for your business, many small businesses can struggle to consistently come up with ideas that are going to connect and engage with their ideal clients. Sharing blog posts about your business are a great way to share your knowledge and expertise with your audience and establish yourself as a topic authority in your field.
Read MoreEvergreen content is an absolute must for all small businesses and creating this kind of content should be an essential part of your content creation strategy. Having a bank of evergreen content will help save time in your business and provide you with a bank of relevant content that can be shared and repurposed multiple times.
Read MoreThere have been a lot of advances in the last few years when it comes to creating content for your business, most notably the fact that the use of AI has rapidly become more mainstream. Many businesses see it as a great time saving tool. Why spend time creating content for your brand when you can just ask ChatGPT to do it for you? Surely it’s win win, right? Well no, not exactly and I’ll tell you why …
Read MoreWhen you’re launching a new product or service, it’s important to get your sales page right. Sales pages are what convert your audience into buyers and help you get orders and bookings. In my experience, many business owners aren’t sure where to start when it comes to crafting the perfect sales page, so here are my top tips to help get you started …
Read MoreWhether you’re writing with your website, newsletter or blog in mind, producing content that is sharp, engaging and to the point is a fundamental part of connecting with your ideal client. But, whilst it may be tempting to just hit the ‘publish’ button once you’ve completed your initial draft, it’s always best to hold off until your copy has gone through the editing process
Read MoreIf your business doesn’t have a blog, it’s something you should be definitely be exploring as part of your brand’s SEO strategy. It’s a great way to grow your SEO organically and improve your website’s rankings.
Read MoreThis is a question that I’m often asked and the answer is pretty simple … yes!!! If your website doesn’t have a blog or you haven’t updated your blog in a while you’ll definitely be receiving less traffic to your website than a business that blogs regularly. Fact.
Read MoreJanuary is the perfect time of year to start increasing your brand’s visibility and coming up with fresh content ideas that are going to really connect and engage with your customers. For many small business owners though, creating content can feel like a burden, just another job on your to do list that there’s never enough time for. That’s why I’ve put together five simple content ideas to get you started in 2023.
Read MoreWe all know that blogging regularly helps with the online visibility of your business. Every blog post you write and publish is another indexed page for your website and that’s going to help with getting your brand found on Google. Blogging regularly establishes you as a topic authority in your field, builds a relationship with your audience, increases your presence on socials and drives traffic to your website. Establishing a regular blog for your business really is a no-brainer, but if you need a bit of help improving your blog writing skills, I’ve put together a few tips and tricks to help…
Read MoreMost small business owners would agree that it’s essential to have a website for your brand. Your website really is the shop window for your business and it needs to look, feel and sound professional. If your website content doesn’t instantly engage and connect with your audience, they’ll most likely click on something else instead. If your website copy hasn’t had a refresh in a while, here are 5 signs that it might be in need of a revamp …
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