Copywriting Tips

If you’ve followed me on socials for a while, you’ll know that I’m a huge advocate of blogging and I often talk about the benefits it’s brought to my own business. But, guess what? Recently I’ve not been practising what I preach. This is the first blog post I’ve published since …. (wait for it!) …. April!! I know, right? I’ve fallen into the same trap as lots of other small business owners out there … I’ve not had the time, I’ve prioritised client work, life has got in the way, hey it’s only a blog, right? Wrong!

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If you’re a regular reader of my blog, you’ll know that I’m a huge advocate of blogging. Blogging regularly is one of the single most effective marketing tools that you can use to grow your business. It’s great for SEO, it establishes you as a topic authority in your industry and it provides you with content you can repurpose to use on social media or in email newsletters. If your business doesn’t currently have a blog, it’s something that you should really consider getting started with and if you want to read more about the benefits blogging can bring to your business, have a read of my recent blog post, Is your business blogging? Given that blogging can be such a powerful way to grow your business, should you be thinking of renaming your blog page to make it a more enticing place for readers to visit?

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Instagram. It’s a busy platform. With more and more users bringing their A game when it comes to sharing strong imagery, it can be difficult to stand out and get noticed. It’s easy to get lost in a sea of beautiful images, as users scroll through their Instagram feeds.

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You’ve invested your time creating the perfect landing page for your brand, congratulations! But why aren’t those website clicks converting into customers? What’s gone wrong? And, more importantly, how can you convert those visits to your landing page into customers?

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The call to action (CTA). It’s something that all business owners know they need to include in their copy but writing an effective call to action that connects with your target audience isn’t always as easy as it seems. Catching the attention of your reader and getting them to take the action you want takes skill but, if you get it right, it can have a huge impact on your business.

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Editing. Love it or hate it, the editing process is an essential part of producing great copy for your brand. Whether you’re writing with your website, newsletter or blog in mind, producing content that is sharp, engaging and to the point is a fundamental part of connecting with your ideal client. But once you’ve written your initial draft, how can you make the most of the editing process to ensure that your copy really hits the mark?

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Coming up with great content ideas for social media can sometimes feel like a burden for many business owners. Don’t get me wrong, social media provides a fantastic platform for businesses to connect and engage with their ideal clients but coming up with content to post each week can feel like a lot. If you’ve ever felt that sense of overwhelm when it comes to social media (and I’m guessing most of us have at some point, right?) I’ve put together eight content ideas to help get you started.

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If you’ve never worked with a freelance copywriter, you might be wondering what’s actually involved and if it’s a service worth outsourcing for your business?

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Does your business send out an email newsletter? If the answer is no, then you really are missing out on an essential element of your content marketing plan. Email newsletters are an effective and inexpensive way to promote your business and build up a marketing database of contacts that is actually yours. Think about it. If your social media accounts were deleted overnight (and what a terrifying thought that is!) what would you do? How would you get in touch with your audience and follower base?

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Social media is a fantastic resource for business, offering a range of platforms for brands to connect and engage with their ideal clients. Perhaps one of the most appealing aspects of using social media to promote your brand is that, unless you’re paying for ads or promoted posts, it’s completely free of charge. What’s not to like?

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