5 reasons your business should be blogging
If you’ve followed me on socials for a while, you’ll know that I’m a huge advocate of blogging and I often talk about the benefits it’s brought to my own business. But, guess what? Recently I’ve not been practising what I preach. This is the first blog post I’ve published since …. (wait for it!) …. April!! I know, right? I’ve fallen into the same trap as lots of other small business owners out there … I’ve not had the time, I’ve prioritised client work, life has got in the way, hey it’s only a blog, right? Wrong! Getting your business blogging regularly is SUCH a great marketing tool and since I’ve let it slip, I’ve noticed a dip in new client enquiries and that’s really served to highlight what an amazing tool blogging is.
Don’t just take my word for it, a recent study by BlogHubspot found that blogging regularly led to a staggering 55% more website visitors and 97% more inbound links. Whether your brand is product or services based, blogging regularly will undoubtedly help you to produce growth in your business and, if you’re still not convinced, here’s another 5 reasons why …
1. It’s good for SEO
Let’s start with an obvious one. Blogging regularly helps with your online visibility. Every blog post you write and publish is another indexed page for your website and that’s going to help with getting your business found on Google. Google is all about providing the best experience possible for the user and if you’re putting out quality content on a regular basis, that’s going to help the ranking of your site. Of course, when you’re writing your blog you should think about SEO and make sure that you are including the right key words in the right places. If you need any help with the SEO side of things make sure you have a read of my previous blog post ‘Top tips for producing SEO-friendly copy.’
2. It establishes you as a topic authority
Blogging regularly about your business enables you to share your knowledge with your audience and helps to establish you as a topic authority in your field. As you showcase your knowledge and expertise in your particular area of business, not only does this help to explain to people what you do, but it also establishes your reputation and builds a sense of trust with your audience. Your readers will really appreciate you sharing your expertise and producing regular blog posts will help them to remember you and view you as their go-to expert.
3. You can repurpose your content
In world in which we’re always looking for content, a blog post really is the gift that keeps on giving. You can take sections of your blog and repurpose it to use in other ways. A blog post could become part of a newsletter that you’re sending out to clients, or you could strip it back to use in your social media posts in smaller chunks, or repurpose to become part of a podcast or video marketing campaign. Get creative with your blog posts and think about how you can make use of the content you’ve put together in other ways. Don’t just put your blog post out there once and forget about it. Remember to share it again in the future when you might have new followers who haven’t come across it before, or if it might be relevant to a current news story or issue your customers might be having. Sharing your blog really isn’t a one-time thing.
4. It helps you get discovered on social media
Regularly sharing quality, relevant blog posts on your social media accounts will help to increase engagement and attract new followers. Whether your preferred platform is Facebook, Twitter, Instagram or LinkedIn, the principle is the same. Growing your following on social media will of course enable your business to connect with new customers and increase your audience. The more people your brand is reaching on socials, the more likes, clicks and shares you’re going to get and this will increase your audience and give you even more opportunities to connect with your ideal client.
5. It enables your audience to get to know you
One of the main reasons that I love to blog to so much is that blogging allows my writing style and personality to shine through. If you have a read of my previous blogs posts, I really hope that you can get a feel for my personality and my sense of humour. By reading my blog you’ll start to discover the real ‘me’ and, as a brand that prides itself on being authentic, that is something I really value.
How I can help …
Putting a blog post together is something that takes a fair amount of time and effort. You need to spend time researching your topic and planning out your thoughts before you sit down and start writing. You also need to be able to come up with ideas for topics to write about, in order to keep the content coming. This is where working with a freelance copywriter can really help. Engaging a copywriter to produce your blog on a regular basis means that you have one less thing to worry about and can focus your time and energy on your business.
When I’m working on a blog for a client, I’ll schedule a 30-minute Zoom call before I start writing to discuss their blog in more detail. I want to take the time to get to know their business and find out what they’re all about. I’ll then go away and write the blog before sending the finished piece back to the client, with two rounds of changes and revisions included in the price. If you’d prefer to write your own blog posts, you can also book in for one of my Content Clarity Calls if you need a bit of guidance to get started. Just drop me an email or take a look at my Services page, where I’m also offering a special blog package deal right now, to find out more.