Content Clarity Calls
Coming up with content for your business can sometimes be a challenge but handing the responsibility for all your content creation over to a professional copywriter isn’t always the right choice for every brand. Perhaps you’d like some help and guidance when it comes to creating content for your business but you’re aiming to write the copy yourself? You might be stuck for ideas or unsure of how to get started? If that’s the case, the Content Clarity Calls are exactly what you’re looking for. Whether you’re stuck for ideas on blogging, unsure about how to share your brand’s story or you want to ensure that your website copy is connecting with your ideal client, I can help. The Content Clarity Calls consist of a one hour video call via Zoom to help provide you with the tools you need to get you on the right track.
How does it work?
Before the session I will spend some time looking over your brand’s existing content so that I have a clear idea of what really makes your business tick before we speak. During the session we’ll spend time brainstorming and targeting the key areas that you need support with. This is your chance to ask me absolutely anything!
I’ve broken the sessions down into three key packages so that you can select the right one for your business. If you want to discuss something that’s not outlined here, no problem, you can book a bespoke session to cover any aspect of content creation that you may need support with. During the call we’ll come up with a clear plan of action and I’ll send you a follow up email summarising what we discussed, the ideas that were generated and actions for you going forward.
The Sessions
Blogging Building Blocks
If you’re stuck with creating a blog for your business, this is the option for you! Blogging is such a great tool to help grow your business but it’s often something that’s overlooked. Maybe you’re stuck for ideas to get you started or you’re unsure about how to structure your blog posts?
Whatever industry you’re based in, I can help you identify some key topics to get your blog off the ground and talk you through how to structure your posts for maximum impact. Don’t forget that blogging regularly is also an important tool for SEO and helps to establish you as a topic authority in your field.
If you’ve been on the fence about starting a blog, the Blogging Building Blocks Session will help you get super clear on how to get started. If you already have a blog up and running – well done you! The session will help you refine your content and provide you with a clear structure and plan going forward. You’ll also be sent a copy of my Blogging Prompt Sheet after the call to help support you with crafting the perfect blog post for your business.
Website writing
Your website really is the shop window to your business. Ensuring that your website copy is engaging and captivating is crucial if you want your ideal client to stay on your page and explore. Whether your website is currently live, or still a work in progress, we’ll look at the copy, with a focus on one specific page of your site, and make sure that it’s set out in the best possible way to help attract your ideal client. We’ll also cover some of the basics of SEO here, to ensure that the copy on your page is optimised for search engines.
Storytelling for Business
Unsure where to start when it comes to sharing the story of your business? Need of a bit of guidance identifying the different types of stories that can help your business to make an impact?
In this session I’ll introduce you to some of the key types of stories that are crucial to telling your brand’s story and we’ll generate some storytelling ideas to get you started and help you connect and engage with your target audience.
Storytelling is such an essential element when it comes to building trust with your audience and, on the Storytelling for Business call, I’ll help you to get really clear on exactly what you need to do to tell stories that are going to connect.
Whichever session you decide to book, the content will be completely tailored to suit the specific needs of your business. You set the agenda for the discussion and the work that I do around it so, whatever your priority is when it comes to content, I’ve got you covered. Content Clarity Calls are priced at £145. I’ll send you over a questionnaire to complete before our call and please ensure that you allow one hour for the session. I am now offering the opportunity for face to face sessions too, please get in touch for pricing details.
If you’re ready to take the next step in getting some clarity on content creation for your business, let’s talk! Simply drop me an email to book a Content Clarity Call and we’ll get something in the diary. You can also visit my Services page to find out more about the other copywriting services that I offer.
Testimonials
‘I booked a Content Clarity Call with Julie as I needed some help and guidance on writing my website copy. Julie was very thorough during our Zoom call and I felt that she had spent the time getting to know my brand before we had even started! She gave me loads of tips on how my web copy could speak to my ideal customer and what key areas I should be focussing on to make the most impact. I went away with a clear plan of action and I can’t wait to launch my website!’ Jo, Macrame Artist, Tying The Knot Design www.tyingtheknotdesign.co.uk
‘In my initial email to Julie about her Content Clarity Calls, I put together a brief outline of what I wanted to achieve with my blog and some of the topics I had already been thinking about writing about. I was fairly sure that the 'Blogging Building Blocks' was the best option. Julie replied really quickly, and it was obvious that she had read my thoughts and enclosed a questionnaire for me to complete in advance of the session.
I have to admit to having filled in forms before in advance of one to one sessions, then getting VERY cross when the session host would ask me very fundamental questions which I know I'd answered on the form. Julie is the exact opposite of this. I was amazed at how much she had absorbed of what was important to my business and my customers from the information I'd provided up front.
Julie developed several different ideas with me through the call, suggesting different angles to emphasise, depending on 'the audience'. In addition, Julie made a couple of suggestions about some quick and simple things I could do with my website to make it more immediately SEO friendly!
Within an hour of our call finishing, Julie followed up with a summary of topics and bullet points of what we had discussed. I have been incredibly inspired and am now feeling far happier with a plan in approaching blogging.’ Susan Widlake, Mill House Millinery
